Key Ingredients for Dry Skin:
Hyalauronic Acid, Glycerin, Lanolin, Alpha Hydroxy Acids, Oil (Of Jojoba, Olive, Apricot Seed, Avocado, Grapeseed Borage, Almond, Evening Primrose), Vitamin E, Vitamin A, Vitamin C, Honey, Shea Butter, Argan, Baobab, Manuka Honey, Green Tea (Camilla Sinsnsis), Ceramide, Glycolic Acid, Hydrolized Wheat Protein, Cocoa Butter, Shea Butter, Cucumber

Why Moisturize?
Everyone can benefit from using a moisturizer after cleansing. The key is finding the appropriate moisturizer based on your skin type. Moisturizers seal moisture into the skin, so the effect is hydrating while also inhibiting evaporation. Many moisturizers contain active ingredients that deliver vitamins, minerals, antioxidants and skin supporting compounds to provide therapeutic benefits that sooth, protect and ultimately help delay the onset of early aging.
Eye creams are optional, but may be desirable for those with dry or aging skin as a welcome addendum to a moisturizer. Some individuals have very delicate eye areas that are more susceptible to wrinkling, dark circles and puffiness. An eye cream can help address these specific concerns with intense moisture and a high concentration of active ingredients.

How to Choose a Moisturizer
The oilier your complexion, the lighter and more liquid your moisturizer should be. Some moisturizers even have oil free ingredients that still serve to moisturize the skin without adding oil. Conversely, dry or aging skin requires a more moisturizing-nourishing preparation. Use a moisturizer labeled with your skin type or specific skin concern. If you live in a particularly harsh climate, consider wearing a more moisturizing face cream during the winter and switch to a lighter formula during warmer months.
Night creams tend to be thicker and more moisturizing than day creams. It is generally recommended to have separate moisturizers simply for the fact that you will want a day cream with a Sun Protection Factor (SPF). This will provide you with added protection from sun damage that can lead to premature aging.
Based on the amount of time you spend outside on any particular day, you might want to wear a moisturizer designed for outdoor use with a significantly higher SPF. You must also factor in how easily your skin burns and take precautions to protect your skin with a sufficient SPF. As a general rule, it is recommended that your day moisturizer should have at least 15-20 SPF, and if you spend more time outdoors, consider a moisturizer with 30+ SPF.

How to Use Moisturizer
After you wash your face and apply toner or a serum (optional), scoop out enough moisturizer to comfortably cover your face and neck area. Using your fingertips, rub it in using upward strokes, making sure to moisturize the neck, décolletage and earlobes. In order to prevent streaks, allow your moisturizer to penetrate before applying foundation.

What is a Serum?
Deciding to use a serum can depend on various factors including skin type, age or degree of damage. They are able to effectively absorb onto the skin, delivering active ingredients for maximum benefit. Depending on ingredients, serums contain anti-aging properties that help to firm, tighten, provide anti-oxidants, re-texturize, or address the signs of aging. If you decide to use a serum with your moisturizer, select one with the ingredients or benefits associated with the concerns you wish to address.

Daily Skin Care Regimen
Begin with a very mild soap, possibly cream based. Since skin can be acidic, the alkaline in soap can easily disturb the delicate pH balance. Also, make sure the soap does not contain harsh chemicals which will also remove the acid mantel and cause further dryness. Choose a toner that soothes and nourishes your skin. It should refresh with a hint of moisture - a low or no alcohol formulation is recommended to prevent over drying the skin.

A daily moisturizing routine is essential to aging skin. After washing skin, pat it dry and begin with a serum to enhance moisture, then apply a day moisturizer. Try to use a day cream with an SPF An evening ritual can include a serum application and a heavier moisturizer. Eye creams and serums are recommended for the delicate area around the eyes that are subject to fine lines and wrinkles.

Weekly Skin Care Routine
Use an extremely mild exfoliator in order to expose fresh skin and allow products to absorb. This will maximize the effectiveness of your skin care products. A moisture-enhancing mask that you put on and wipe off will moisturize and plump skin that may be dry and dehydrated.

Product Recommendations:

Key Ingredients for Aging Skin:
Hyalauronic acid, Manuka Honey, Evening Primrose Oil, Borage Oil, Almond Oil, Apricot Oil, Algae Extract, Caffeine, Green Tea, White Tea, Idebenone, Vitamin C, Vitamin E, Grape Seed Extract, Alpha Hydroxy Acids, DMAE, Retinol, Aloe Vera, Borage Seed Oil, Ceramide, Cocoa Butter, Evening Primrose Oil, Glycolic Acid, Jojoba Oil, Lactic Acid, Shea Butter, Pycnogenol Cucumber, Copper Peptide, Coenzyme Q10 (Ubiquinone), Hydrolyzed Wheat Protein